How do you cut through the clutter so that your direct marketing message is read? And more importantly, some Action is taken as a result. You develop a ‘Personal Interest Marketing’ strategy. Joe Pelissier tells you about it.
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DMA Marketer of the Year honors an individual or company who has contributed to direct marketing excellence in the last 12 months, and has exhibited corporate and environmental responsibility. Established in 1968, the DMA Marketer of the Year Award recognizes the achievement, innovation, and leadership of an individual or company whose work represents the very [...]
Direct Marketing Solutions es la empresa que te ofrece una solución llave en mano para todos tus proyectos de mercadotecnia directa, hazle llegar tu producto a tus clientes en donde sea que se encuentren.
In this sponsored post, Rebecca Pountney from Australia Post explains how to measure the response of your direct mail campaign. This is the fifth video in this series of “how to” videos. In this video we explore: * Measuring return on investment; * Generating campaign insights; * Using your results to plan for future initiatives. [...]
Character Emulates The Company It Keeps Having spent all of my adult life associated with my favorite MLM company, selecting a direct marketing network was far more important than the direct marketing services or products themselves. I valued the relationships with the people I worked with far more than the income itself. We connected because [...]
John Butler, the former Global Head of Communications and Media at dunnhumby, gave a solo presentation at SES London 2011 entitled, “Monetising Social Commerce: Brand Loyals, Brand Mavens and Today’s Social Targeting Revolution.” Butler has launched, via one of dunhumby’s global retailers, a mechanism for connecting the power of purchase-based behavioural targeting and social networks. [...]
AdvertisingCopySwipes.com In this video we walk through advertising copy written by Joe Sugarman founder of both direct marketer JS&A as well as BluBlocker sunglasses. This copy was written to promote a new and innovative digital watch in 1977. In this highly effective copy examples Joe uses a number of triggers to get his message across [...]
